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How I Helped A Supplement Brand Make An Extra $30K After Their "Free" Agency Screwed Them Over

  • Writer: Filip Pelczar
    Filip Pelczar
  • Feb 21
  • 4 min read

Listen up, because this is going to be good...


Picture this: A supplement brand owner gets approached by some "marketing geniuses" (not me though) who promise to build him a high-converting funnel...for FREE.


(Yeah, I know what you're thinking - if it sounds too good to be true...)


So this poor bastard waits...and waits...and WAITS...


Only to get absolutely NOTHING after months of delays and excuses.


That's when I swooped in.


Within WEEKS (not months), I launched a “shotgun” video ad strategy that made them an extra $30K in revenue.


But let’s quickly go over how it all started...


How A "Free" Agency Nearly Killed Their Growth


But their presence everywhere else?


crickets


The only "advertising" they did was boosting Instagram posts like some rookie influencer trying to get more likes.


(Spoiler alert: It brought them practically ZERO actual sales)


They needed a way to scale beyond their existing audience. But thanks to that "free" agency leaving them high and dry, they were stuck with:


  • No real funnel

  • No clue about actual advertising

  • No way to grow consistently


Want to know what happened next? 


I Literally Hunted Them Down 

One day I was scrolling Twitter when I spotted their brand.


And holy shit...


The amount of money they were leaving on the table by not running proper ads made me want to bang my head against a wall.


So I did what any sane person would do:


I slid into their DMs with an offer so tailored it would make a Savile Row tailor jealous.


Here's why they picked me (despite probably getting 69420 other "marketing guru" DMs that week):


  1. I didn't hit them with some copy-paste "Hey {First.Name}" BS

  2. I showed them a dead-simple strategy that required ZERO effort from their side

  3. I backed it with guarantees that would make most marketers shit their pants


The “Shotgun” Strategy That Made The Magic Happen


Instead of the usual "throw some images at the wall and pray" approach, I went ALL IN on video ads.


But here's the twist:


  • The owner didn't have to record a single damn thing (...at least not until later when he would see how well my ads performed)

  • No awkward face-to-camera stuff

  • Not even his voice


Instead, I crafted 30 different video ads for EACH campaign using:


  • 10 unique hooks that grab attention like a caffeinated squirrel

  • 3 core messages that actually sell

  • Professional editing that makes the ads look like they cost 100x more


And the funnel?


Simple as making coffee: 


FB Ads → Sales Page → 💰 


(With some email retargeting they had set up for the fence-sitters)


The "Holy Shit" Results That Made Their Previous Agency Cry


(I’m not sure if they cried, but I like to imagine it that way)


Remember when I said I'd make them money?


Well...


Their revenue jumped from $54K to $84K in THE FIRST MONTH of running my campaigns.


(Yeah, that's a casual $30K increase. NBD.)





But wait till you see the actual ad performance:


  • Best campaign: 14x ROAS (Translation: Every $1 they spent made them $14 back) while the average industry ROAS is barely 2x



  • Peak segment: 100x ROAS (No, that's not a typo. Some audiences literally printed money)



  • Website traffic? Shot through the damn roof (You can see the numbers on the first screenshot I shared here)


All of that with their margins being around 30% and their LTV being way higher than you saw above.


(That’s because people tend to re-order supplements that worked for them. Make sense?)


Fun fact - the supplement we ran ads for in this campaign I'm discussing, got sold out to the point where there were waitlists created for people waiting till it gets back in stock.


The Most Hilarious Part?

I  forgot to ask them for a formal testimonial...


But the Telegram messages I got were pure gold:


"Wow, amazing" "This is great" "Crazy results"


(Screenshots available but honestly who gives a fuck when the numbers speak for themselves?)


The Not-So-Happy Ending [Read At Your Own Risk]

Full transparency: The relationship eventually went south.


Why?


Because they didn't deliver their part of the deal and then had the audacity to blame me for not creating content WITHOUT THE MATERIALS THEY WERE SUPPOSED TO PROVIDE.


But hey - that's how business works baby.


At least they got their $30K before ghosting me 🤷‍♂️


Want Me To Do The Same For Your Business?

Look, I can't promise you'll get these exact results.


(Anyone who does is probably trying to sell you a course about manifesting money while you sleep)

But if you want to find out how I'd help YOUR business stop leaving money on the table...



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